Brand Kashmir made its mark on the international stage, Pashmina shawl was gifted to VIP in FIFA World Cup

Brand Kashmir is now making its mark on the international platform. Pashmina shawls were gifted to VIPs during the FIFA World Cup 2022 held in Qatar. The gift was a part of the souvenir basket given during the World Cup event. The gifted shawls allegedly had the FIFA logo printed on them.

According to news agency ANI, the prestigious Kashmiri handicraft company ‘Khajir Sons’ was asked to make this specially designed shawl for the FIFA World Cup, the world’s biggest sporting event.

Confirming the distribution of pashmina shawls during the FIFA World Cup 2022, a Twitter user named Dr. Tariq Trambu wrote, “Thousands of VIP guests at Al Bayt Stadium Doha were given pashmina shawls from Kashmir with FIFA logo.”

Sharing the picture, another Twitter user wrote, “On a positive note, there were 68,000 gift bags for guests arriving at FIFA’s opening ceremony, each one a pashmina from Kashmir with embroidered logo at Al Bayt Stadium Doha.” Shawl given. Made in India in FIFA.”

Significantly, Kashmir is a huge market for Pashmina shawls in Saudi Arabia. Notably, Saudi Crown Prince Mohammed bin Salman was seen wearing a Kashmiri shawl while presiding over a meeting of the Public Investment Fund last year as well.

pashmina shawl

Pashmina is one of the six traditional crafts of Kashmiri origin, which include Sojani-embroidery, Kani-shawl, papier-mâché, khatamband and walnut wood carving, which have been given the Geographical Indication (GI) tag, which are sold in the international market. It is a symbol of their uniqueness.

Pashmina is a fine wool derived from the goat found in the cold desert of Ladakh. The wool is used by the artisans and craftsmen of Kashmir to make exquisite handmade shawls, which are in huge demand across the world.

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