Priyanka Singh/Deepesh Pandey, Mumbai. Due to Corona virus, the last two years have been very difficult for the cinema world. The cinema industry was slowly getting back up after the second wave when the rising cases of the Omicron variant raised alarm bells. Due to which the release of films ‘Jersey’, ‘RRR’, ‘Prithviraj’ and ‘Radhe Shyam’ have been postponed. Films got a platform on the digital platform during the Corona era, but it has its own challenges and limitations.
The increasing cases of corona infection in the country and the fear of third wave is the biggest challenge for the filmmakers this year. In Maharashtra, theaters are already allowed to open with only 50 percent capacity, while in Delhi cinemas have been completely closed. A major part of the box office collection of English films comes from both these states. In such a situation, the producers have postponed the release of films like ‘Jersey’, ‘RRR’, ‘Radhe Shyam’ and ‘Prithviraj’ standing on the cusp of release. If the circumstances remain like this, then the release of some more films is likely to be postponed.
Raaj Shaandilyaa, director and producer of the film ‘Dream Girl’, says, ‘We are waiting for the theaters to open completely, and will make further plans accordingly. At present, it is possible to continue with the release and writing of films on the digital platform itself. The shooting of my film ‘Janhit Mein Jari’ has been completed. If the circumstances do not improve, we can release this film on the digital platform by March. We were shooting for another web series, but it has been put on hold due to the pandemic. The work of biopic of country’s oldest runner Fauja Singh is also stalled. Shooting will be possible only after Corona is controlled. Our film is not very big budget. Whether we get theatrical release or not, we have all the things like digital rights, satellite rights, music rights. From whom money is recovered. The problem is for expensive movies. They will have to wait till the theaters open.
Expectations from Digital:
During the first wave of corona pandemic in the year 2020, the makers got a new platform in the form of digital platform. Many big budget films including ‘Gulabo Sitabo’, ‘Lakshmi’, ‘The Big Bull’, ‘Bhuj – The Pride of India’, ‘Sher Shah’ were released on digital platforms. There are reports that now Shahid Kapoor starrer ‘Jersey’ can be released on the digital platform. Film producer and director Vipul Amrutlal Shah says, ‘The way the cases of corona infection are increasing and there are restrictions on cinemas, it seems that the digital platform is going to be permanent. In its presence, the quality of stories in films will be better. Look at this phase in a positive way, because when the digital content increases, the filmmakers will get new ideas. Filmmakers will also benefit from a digital release, as their films can reach other countries as well. Both cinemas and digital mediums will grow by supporting each other.
Identifying the right platform is essential:
Choosing the right platform for the release of films is also a new challenge. Abir Sengupta, director of ‘Indu Ki Jawani’ and producer of ‘Mrs Undercover’, says, ‘It is important for filmmakers to know which films the audience will watch in theaters and which films will they like to watch on digital platforms. On which platform the film should be released, it does not depend on its art or commercial, but on the viewing pattern of the audience. For example, which movie the audience wants to watch while sitting at home doing their own reverse or forward and which movie they want to see on the big screen among a lot of viewers. The big screen will be the first choice for larger than life films like ‘Baahubali’. On a digital platform, the remote or mobile phone is in the hands of the audience. He can quickly change if the story slows down. With increasing technology, the challenge of creating and presenting great content will also increase for the producers.
Collision-ready box office:
In the last two years, except ‘Sooryavanshi’ and ’83’, none of the big budget films stalled for release could not release. In such a situation, along with the films stalled from the previous years, newly produced films are also being included in the release line. In this situation, it is natural to increase conflict at the box office. If all goes well, Ajay Devgn’s ‘Runway 34’ and Tiger Shroff’s ‘Heropanti 2’ on the occasion of Eid this year, Akshay Kumar starrer ‘Raksha Bandhan’ and Prabhas starrer ‘Adi Purush’ on the occasion of Independence Day, Christmas. But Salman’s ‘Tiger 3’ and Tiger Shroff’s ‘Ganpat’ are expected to clash at the box office. However, due to the splitting of the screen between many films, the filmmakers only suffer. Regarding this, actor Akshay Kumar says, there are only 52 weeks in a year, so what about the films which are lying in the backlog. It is good that till now only two films were releasing simultaneously. Now the next five-five can also come together. don’t trust it
Is. Anything can happen.’
Changes will continue:
With the release of films during the Corona period, the methods of promotion also changed. The diversity and availability of the platform also had an impact on the storytelling and writing style of the films. Writers preferred writing based on reality. Film writer and director Mojaz Singh says, “The specialty of cinema is that it has been changing with every age. Films from South India are earning well or digital platform is replacing cinema halls, we should see such things as the growth of cinema.
The film’s ticket prices have seen an increase after the reopening of cinemas during the Corona period. Cinematographers went to the cinema halls to watch movies like ‘Sooryavanshi’ and ‘Pushpa’, but their complaints about the cost of tickets were considerable. Film producer and trade analyst Girish Johar says, “This year, controlling ticket prices is a big challenge for the cinema industry. People are scared because of the pandemic, on top of that, if we sell tickets at high prices, people will shy away from going to theatres. While maintaining the quality of the content in front of the cinema world, following all the guidelines related to the epidemic, we can restart our business.
The challenge is to stand. For this it is very important to have suitable promotion, right price and good content. With the globalization of cinema, even though our films are being seen by the audience in many other countries, but in our
Hollywood movies are being dubbed and released in Indian languages. We have to continuously improve our content.
The last two years may have been tough for the cinema industry, but films like ‘Sooryavanshi’, ’83’ and ‘Spiderman – No Way Home’ kept the expectations of the film industry alive by earning decent at the box office. Director Abhishek Dudhaiya says that a few months ago it was absolutely impossible to expect how many people would come to the theatres, but looking at the box office collection of films like ‘Sooryavanshi’, it seems that after the situation becomes normal again, there will be a huge number. People will come to the theatres.
Big bet will be on these
Akshay Kumar: Prithviraj, Bachchan Pandey, Raksha Bandhan, Ram Setu, Mission
Cinderella and Oh My God 2.
Ajay Devgn: Runway 34, Maidan and Thank God.
Aamir Khan: Lal Singh Chaddha
Salman Khan: Tiger 3
Kangana Ranaut: Dhaakad, Tejas
Prabhas: Radhe Shyam, Adi Purush
Hrithik Roshan: Vikram Vedha
Ranveer Singh: Jayeshbhai Jordaar, Circus
Ranbir Kapoor: Brahmastra and Luv Ranjan’s untitled film