New Delhi, Business Desk. Reliance Brands Limited (RBL) has entered into a franchise agreement with the Italian company Todd’s S.p.A. Under this, the goods of Todd’s S.p.A. will be retailed in India by Reliance Brands Limited. Under the agreement, Reliance Brands will now become a retailer of all accessories including Todd’s footwear, handbags and accessories in the Indian market. However, Todd’s brands are already available on Reliance’s luxury e-commerce platform ‘Ajio-Luxe’. Let us tell you that Tod’s is a well-known luxury lifestyle brand from Italy.
Todd’s presence in India since 2008
Todd’s has been maintaining its presence in India since 2008. Todd’s showrooms are present at DLF Emporio in Delhi and Palladium Mall in Mumbai. In such a situation, under this new agreement, the management of the existing showroom will now go to Reliance Brands, which will operate them. Along with this, the emphasis of the Reliance brand will also be there to strengthen the brand in the Indian market.
Commenting on the tie-up, Darshan Mehta, MD, Reliance Brands Ltd. said, “Tods has achieved a great position in the world luxury market. We are thrilled to partner with a brand in the Indian market that has demonstrated its exceptional quality, craftsmanship and style. is maintained.”
Carlo Alberto Beretta, General Brand Manager, Tod’s, said, “We are delighted to partner with the nation’s leading luxury retailer as we believe that our shared passion for quality and a modern and sophisticated lifestyle will enable us to complete this important partnership. Will give you a chance to express your ability.”
What started as a small leather shoe company in Italy over 100 years ago is today a big name in luxury brands. The company has 318 stores and 88 franchise stores worldwide. It also has stores in India.
Credit: www.jagran.com /